Top 5 Books and Reference Apps in New Zealand Q3 2024

During the third quarter of 2024, the Books and Reference category on the unified platform in New Zealand showcased some interesting trends. Data from Sensor Tower provides a closer look at the performance of the top five apps in this category.

Audible: Audio Entertainment maintained a robust presence with its weekly revenue generally hovering around $30K, peaking at $35.3K in the last week of September. The app's downloads fluctuated slightly, starting at 1.9K and concluding the quarter at 1.8K. Active users showed a gradual decline throughout the quarter, decreasing from approximately 48.8K to 44.1K.

GoodNovel - Web Novel, Fiction experienced steady weekly revenue, mostly around $12K, with a slight dip towards the end of the period. Downloads began at 368 and dropped to 213 by the end of September. The app's active users saw a minor increase mid-quarter, reaching 6.9K, before stabilizing at around 6.2K.

Dreame-Read Romance Stories faced a decrease in weekly revenue from $7.1K to $6.1K. Downloads were modest, with a slight increase mid-quarter, peaking at 191 before settling at 100 by the end of September. Active users followed a similar trend, starting at 3.9K and ending at 3.6K.

WebNovel had a relatively stable revenue flow, with figures around $3K, slightly declining towards the end of the quarter. Downloads decreased from 176 to 97, while the active user base showed fluctuations, peaking at 4.7K in mid-August before ending at 4.2K.

Kobo Books - eBooks Audiobooks experienced a varied revenue pattern, with a high in early September at $3.1K. Downloads started at 321 and tapered to 225, whereas active users remained relatively consistent, averaging around 1.6K.

These trends highlight the dynamic nature of the Books and Reference app market in New Zealand, with each app showing unique patterns in user engagement and revenue generation. For more detailed insights, visit Sensor Tower.